Tucked away in a location in the far reaches of the Southwest, away from "civilization" as most know it, we will toil with delight over our beloved pretzels in a land as desolate, arid and hostile as the front label implies. It is one of so many wilderness areas that are under attack from brutal industrialization, overgrazing, runaway development and senseless destruction.

Our intention is to keep the pretzel simple, enjoy ourselves while we produce it for you, and give a portion of the proceeds towards wilderness preservation and programs devoted to eliminating violence.

So…don't look for us on Wall Street or on the television. Don't expect us to bombard you with dozens of other food products. And please don't come out to the desert.